Research1B&W
colin is an experienced policy analyst who has worked on dozens of projects using a variety of methodologies. Before going freelance in 1998 he worked as a principal researcher managing a small team of research and report-writing staff.


With Which?, and while working as a freelance researcher he has:
- helped draft and interpret surveys and worked closely with survey units;
- worked as a research manager;
- completed projects based on structured and semi-structured interview material;
- found and interviewed dozens of case studies;
- worked with focus groups;
- developed innovative desk research strategies;
- used covert situation research and ‘mystery shopping’ techniques extensively to investigate service sector companies; and,
- worked for a wide range of clients.

Colin is currently working on a major review of the Royal Pharmaceutical Society’s policy on patient-returned medicines and over the last few years has:

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2007: Co-ordinated and completed a four-month research project on the application of RFID technologies in Europe for Anec: The European Consumer Voice in Standardisation. The commissioning client was Intertek Research and Performance Testing.

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2006: Worked on policy development for the Royal Pharmaceutical Society of Great Britain to examine how any future law permitting physician assisted suicide in the UK would impact on pharmacy and medicine. The project involved the detailed examination of assisted suicide in four countries. This six month research project was delivered as a policy report and core findings published in the Pharmaceutical Journal: (You may need an account with PJ to access these articles)
Pharmacy involvement where assisted suicide and euthanasia are permitted and Pharmacy and assisted suicide: what can be learnt from experience abroad?

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2005: Drafted a policy report on internet filtering technology for Anec: The European Consumer Voice in Standardisation. The commissioning client was Intertek Research and Performance Testing.

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2004: Drafted a research paper for Which? on the marketing strategies used by companies to promote confectionary and processed foods. The report included several marketing case studies for popular snacks and was commissioned within the context of rising obesity rates among children.

2002: Written quarterly updates for the RPSGB on proposals to allow the Direct To Consumer Advertising (DTCA) of prescription medicines.

2002: Drafted a consumer impact assessment for the National Consumer Council on proposals to allow DTCA.

2002: Completed a major research report for the RPSGB on DTCA in the UK.

2001: Co-ordinated the research for a report for the Scottish Consumer Council on communications in Scotland. Published as ‘Reaching Out’ in 2002.